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The opposite to disciplined thought, people and actions are REACTIVE thoughts, actions and people.
- Reactive Thoughts and Actions - jumping on new trends without thinking about how they fit into the hedgehog concepts, launching new products and ideas without validating the hedgehog criteria, adopting new tech without analyzing how it fits into the hedgehog
- Reactive People - hiring fast without finding the perfect candidates, prioritizing speed of hiring instead of building quality world-class teams
