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Confront the Brutal Facts

“Become aware of emerging market trends and potential problems”

We always look at the facts - no matter whether they are good or bad.

We have a culture of discussing and confronting potential problems.

We conduct autopsies without blame.

We engage in dialog and debate - not coercion.

We build red flag mechanisms that turn information into information that can’t be ignored.

Data-Driven Decisions

We have a framework of how decisions are made.

We look at data, we perform experiments, we talk to clients.

We don’t blindly rely on feelings.

Hedgehog Concept

“Do one thing better than anyone else”

Simplicity leads to greatness.

When confronted by predators, the hedgehog’s instinct is to curl up into a protective ball. This single response is simple and works as a response to any attack.

In order to become great we have to focus on one single thing.